Branding Design Motion

Discovery Ultra

Category Branding, Design, Motion

Year 2021

Commissioned by Warner Bros. Discovery

Award Promax Europe 2021 — Finalist

Discovery Ultra, A 4K channel. The new channel brand identity was managed and produced in-house in just 3 months! Taking inspiration from movement of light, Discovery Ultra's look is very contemporary. With a dynamic logo and accompanying audio signature, infinite colour palette and sharp scalable package, the result is a premium 4K brand toolkit.

Logo

On Air Idents

Discovery Ultra — Ident: Off

Discovery Ultra — Ident: Turbo

Discovery Ultra — Ident: Survival

Discovery Ultra — Ident: Science

Discovery Ultra — Ident: Nature

Bumps

Discovery Ultra — Bump: Northern Lights

Discovery Ultra — Bump: Space

Banners

Discovery Ultra — Banner Texture

Discovery Ultra — Banner Zoom

Brand Guidelines

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Awards

Finalist General Brand Design Package • Discovery Ultra Promax Europe 2021
Finalist On Air Ident (Out of House) • Discovery Ultra Promax Europe 2021